Privacy policy

Introduction and Purpose

APEX Sport Performance Consultants respects the privacy of visitors, prospective clients, clients, parents and guardians, coaches, organizations, and others who interact with APEX Sport Performance Consultants website and services. This Privacy Policy describes how personal information may be collected, used, maintained, and shared when individuals visit this website, inquire about services, or interact with online services associated with APEX Sport Performance Consultants.

This Privacy policy applies to information collected through the APEX Sport Performance Consultants website and related online interaction under APEX Sport Performance Consultants’ control. Certain third-party platforms and services used by APEX Sport Performance Consultants, including practice manager services, may maintain their own privacy policies and practices.

By using this website or voluntarily providing personal information through it, you acknowledge the privacy practices described in this Privacy Policy.

Information We Collect

APEX Sport Performance Consultants may collect personal information that individuals voluntarily provide when interacting with APEX Sport Performance Consultants website, requesting information, scheduling a consultation, completing forms, communicating with APEX Sport Performance Consultants, or engaging with APEX Sport Performance Consultant services.

Depending on the nature of the interaction, information collected may include

Contact information: such as name, email address, telephone number, and preferred method of communication.
Consultation and inquiry information: information voluntarily provided when requesting a complimentary consultation, asking questions about services, or submitting a website contact form.
Scheduling information: information necessary to request, schedule, modify, or manage consultation appointments.
Client and Intake Information: information submitted through systems or intake processes that is reasonably necessary to provide mental performance consultation services.
Parent or Guardian Information: when services involve a minor, information necessary to communicate with and obtain appropriate authorization from a parent or guardian.
Payment and Transaction Information: information associated with purchases, payments, packages, or other transactions. Payment information may be processed by third-party payment providers rather than stored directly by APEX Sport Performance Consultants.
Technical and Website Usage Information: certain information may be collected automatically when visitors use the website, such as IP address, browser or device type, pages visited, referring information, and other website usage data, depending on the technologies and services used by the website.

APEX Sport Performance Consultants seek to collect only information that is reasonably necessary for the purposes for which it is requested. Visitors should avoid submitting sensitive medical, mental health, financial, or other confidential information through general website contact forms or ordinary email unless specifically requested through an appropriate method.

How We Collect Information

APEX Sport Performance Consultants may collect information through several methods depending on how visitors, prospective clients, clients, parents or guardians, coaches, teams, and organizations interact with the website and our services.

Information Provided Directly: Personal information may be collected when an individual completes a contact or inquiry form, requests a consultation, schedules an appointment, communicates by email or other approved methods, completes intake or registration materials, purchases a service or package, or otherwise voluntarily provides information to APEX Sport Performance Consultants.

Information Collected Through Client Services: Individuals who choose to participate in mental performance consultation may provide additional information through designated intake, scheduling, documentation, communication, and client- management processes. Information collected as part of an established consulting

relationship may be subject to additional agreements, consent documents, and confidentiality practices.

Information Collected Automatically: When visitors access or use the website, certain technical information may be collected automatically through cookies, analytics tools, server logs, or similar technologies. This may include information such as IP address, browser, type, device information, pages visited, referring websites, and general website interaction data.

Information Collected Through Third-Party Services: APEX Sport Performance Consultants may use third-party platforms to support functions such as scheduling, client management, payment processing, communication, and virtual consultation. Information submitted through these services may be collected or processed by the applicable third-party provider in accordance with its own privacy practices and applicable agreements.

APEX Sport Performance Consultants seeks to collect personal information only through lawful and appropriate means and for purposes reasonable to website operation, communication, administration, and the provision of requested services.

How We Use Personal Information

APEX Sport Performance Consultants may use personal information collected through the website and related services for purposes reasonably necessary to operate the practice, communicate with individuals, and provide requested mental performance consultation services.

Persona information may be used to:

Respond to questions, inquiries, and requests for information.
Schedule, confirm, modify, and manage consultations, appointments, workshops, and other services.
Facilitate the intake and onboarding process for prospective and new clients.
Provide and administer mental performance consultation services, programs, and educational resources.
Communicate with clients, prospective clients, parents, or guardians, coaches, teams, and organizations regarding services or other relevant matters.
Process payments, purchases, packages, and other transactions through applicable payment service providers.
Maintain appropriate administrative, business, and service-related records.
Manage client accounts and services through designated Practice-management platforms.
Understand general website usage and performance through analytics or similar technologies when applicable.
Prevent or address fraudulent, unauthorized, unlawful, or potentially harmful activity.
Comply with applicable legal, regulatory, contractual, or professional obligations.
Protect the rights, safety, security, and legitimate interests of APEX Sport Performance Consultants, its clients, website, visitors, and others where appropriate.

APEX Sport Performance Consultants will see to use personal information only for the purposes for which it was collected or for other reasonable related purposes, unless additional use is permitted or required by applicable law.

Practice Better and Other Third-Party Service Providers

APEX Sport Performance Consultants uses third-party service providers to support certain business and client-service functions. These providers may collect, receive, store, or process personal information as necessary to provide their respective services.

APEX Sport Performance Consultants uses Practice Better, a third-party practice-management platform, to support functions that may include client scheduling, intake and consent forms, client communication, documentation, client portal access, virtual consultation, billing, payments, and other practice-management activities.

Information submitted through Practice Better may be collected, stored, processed through Practice Better and its applicable service providers in accordance with Practice Better’s own privacy policy, terms, security practices, and agreements. Individuals using Practice Better are encouraged to review the privacy information and terms provided by Practice Better.

APEX Sport Performance Consultants may also use other third-party providers for website hosting, payment processing, communications, analytics, scheduling, or other business functions. These providers may have access to personal information only as reasonably necessary to perform the services for which they are engaged, subject to applicable agreements, laws, and their respective privacy practices.

APEX Sport Performance Consultants seek to select third-party providers appropriate for the nature of the information and services involved. However, third-party providers operate

under their own terms, policies, and practices, and APEX Sport Performance Consultants does not control all aspects of their independent operations.

Personal information will not be shared with third parties for purposes unrelated to the operations of the practice or provision of services except with appropriate authorization or when otherwise permitted or required by applicable law.

Practice Better Privacy Policy

Practice Better Terms

Cookies, Analytics, and Website Technologies

APEX Sport Performance Consultants may use cookies and similar technologies to support the operation, functionality, security, and performance of the website. Cookies are small data files that may be stored on a visitors’ device when accessing or interacting with a website.

These technologies may be used to remember visitor preferences, support website functionality, understand how visitors interact with the website, identify technical issues, maintain website security, and improve the overall website experience.

APEX Sport Performance Consultants may also use website analytics tool or services that collect information about website activity, such as pages visited, time spent on the website, general device or browser information, referring website, and other usage information. Where applicable, this information may be collected or processed by third-party analytics or website service providers.

Visitors may be able to manage or disable certain cookies through their browser settings or through cookie-management options made available on the website. Disabling certain cookies may affect the functionality or availability of some website features.

Third-party services integrated with or linked through the website may use their own cookies or similar technologies. The use of such technologies by third parties is governed by their respective privacy policies and practices.

APEX Sport Performance Consultants may update its use of cookies, analytics, and similar technologies as the website and its services develop. Material changes to these practices will be reflected in this Privacy Policy as appropriate.

How We Share or Disclose Information

APEX Sport Performance Consultants does not sell or rent personal information. Personal information may be shared or disclosed only when reasonably necessary to operate the practice, provide requested services, fulfill business or legal obligations, or when authorized by the individual.

Personal information may be shared or disclosed in the following circumstances:

Service Providers: Information may be shared with third-party providers that support practice operations, including practice management, scheduling, payment processing, website hosting, communication, analytics, and other business functions. This may include Practice Better and other providers used to facilitate services.
Authorization: Information may be shared with another individual, coach, organization, healthcare professional, parent or guardian, or other third party when appropriate authorization or consent has been provided.
Legal and Regulatory Requirements: Information may be disclosed when reasonably necessary or required to comply with applicable law, regulations, court orders, legal processes, or other lawful obligations.
Safety and Protection: Information may be disclosed when permitted or required by applicable law to protect the safety, rights, or security of an individual, APEX Sport Performance Consultants, or others.
Business Operations: Information may be disclosed when reasonably necessary to protect against fraud, misuse, security threats, or other unlawful activities, or to establish, exercise, or defend applicable rights.
Business Changes: If APEX Sport Performance Consultants undergo a business reorganization, merger, sale, transfer, or similar transaction, information may be transferred as permitted by applicable law and subject to appropriate privacy protections.

APEX Sport Performance Consultants seek to limit disclosure of personal information to information reasonably necessary for the applicable purpose and to use appropriate safeguards when information is shared with service providers or other authorized parties.

Data Security

APEX Sport Performance Consultants takes reasonable administrative, technical, and organizational measures to protect personal information from unauthorized access, use, disclosure, alteration, or loss.

Where appropriate, personal and client information may be managed through designated third-party service providers, including Practice Better, that maintain their own security and privacy practices. APEX Sport Performance Consultants seek to use service providers and technologies that are appropriate for the nature of the information being collected and the services being provided.

Visitors and clients are encouraged to use designated secure platforms when submitting sensitive or confidential information and to avoid transmitting such information through general website contact forms. Standard email, or other communication methods that have been designated for the purpose.

While reasonable efforts are made to safeguard personal information, no method of electronic transmission, internet communication, or electronic storage can be guaranteed to be completely secure. Accordingly, APEX Sport Performance Consultants cannot guarantee the absolute security of information transmitted electronically.

In the event of a data security incident involving personal information, APEX Sport Performance Consultants will take reasonable steps to investigate, address, and respond to the incident with applicable legal requirements.

Children and Youth Privacy

APEX Sport Performance Consultants recognize the importance of protecting the privacy of children and youth who may interact with our website or participate in mental performance consultation services.

The general website is intended to provide information about APEX Sport Performance Consultants and its services and is not designed to knowingly collect unnecessary

personal information directly from children. When services are requested for a minor, APEX Sport Performance Consultants may collect information about the youth athlete and their parent or legal guardian as reasonably necessary for consultation, scheduling, communication, consent, and administration of services.

When applicable, parental or legal guardian consent will be obtained before collecting or using personal information from a minor in connection with mental performance consultation services. Youth athletes may also be asked to provide assent to participation when appropriate based on their age, development level, and the nature of the services.

Parents and legal guardians are encouraged to assist minors when submitting information through the website, scheduling services, establishing a client account, or completing intake and consent materials. Minors should not submit sensitive personal, medical, health, financial, or other confidential information through general website contact forms or standard email.

Information concerning youth clients will be handled in accordance with applicable privacy requirements, the applicable client agreements and consent documents, and the privacy practices described in this Privacy Policy. Where third-party platforms such Practice Better are used, information may also be processed in accordance with the applicable provider’s privacy practices and terms.

A parent or legal guardian who believes that a minor has submitted personal information through the website without appropriate authorization may contact APEX Sport Performance Consultants to request review or deletion of the information, subject to applicable legal and record-retention requirements.

Data Retention

APEX Sport Performance Consultants retain personal information only for as long as reasonably necessary to fulfill the purposes for which the information was collected, provide requested services, maintain appropriate business and client records, comply with applicable legal or professional obligations, resolve disputes, and protect legitimate business interests.

Retention periods may vary depending on the type of information, the nature of the relationship with the individual, the purposes for which the information was collected, and any applicable legal, contractual, or record-keeping requirements.

Information associated with an established consulting relationship may be trained for a different period than general website inquires or other non-client communications. Client records may also be maintained through designed third-party service providers, including Practice Better, subject to applicable agreements, retention practices, and legal requirements.

When personal information is no longer reasonably necessary for the purposes for which it was collected and is not required to be retained, APEX Sport Performance Consultants may securely delete, destroy, or otherwise appropriately dispose of the information.

Requests to delete personal information may be submitted to APEX Sport Performance Consultants. Such requests will be considered in accordance with applicable law and may be subject to exceptions when information must be retained for legal, contractual, administrative, or legitimate business purposes.

Privacy Rights and Choices

Depending on applicable law and the nature of an individual’s relationship with APEX Sport Performance Consultants, individuals may have certain rights and choices regarding their personal information.

Where applicable, individuals may request to:

Access or obtain information about personal information maintained about them.
Correct or update inaccurate or incomplete personal information.
Request the deletion of certain personal information.
Withdraw or modify consent where information is processed based on consent.
Ask questions about how personal information is collected, used, stored, or disclosed.
Manage certain cookies or website technologies through available website or browser settings.
Opt-out of nonessential promotional or marketing communication, if such communications are offered.

Requests concerning personal information may be submitted using the contact information provided in this Privacy Policy. APEX Sport Performance Consultants may take reasonable steps to verify the identity or authority of the individual making a request before providing access to, modifying, or deleting personal information.

Certain requests may be limited or declined when retention or processing of information is reasonably necessary or permitted by applicable law, contractual obligations, record-keeping requirements, dispute resolution, security purposes, or other legitimate business needs.

When personal information is maintained or processed through a third-party service provider, such as Practice Better, certain privacy requests may also be subject to the provider’s applicable procedure, policies, and legal obligations.

Third-Party Website and Links

The APEX Sport Performance Consultants website may contain links to third-party websites, platforms, resources, or services that are not owned or controlled by APEX Sport Performance Consultants.

When visitors access a third-party website or services through a link provided on this website, any information collected by that third party is subject to its own privacy policy, terms and data practices. APEX Sport Performance Consultants does not control and is not responsible for the privacy, security, content, or data-handling practices of third-party websites or services.

The inclusion of a link to a third-party website, recourse, or service does not necessarily constitute and endorsement of its content, policies, products, services, or practices. Visitors are encouraged to review the privacy policy and terms of third-party websites and services before providing personal information.

The Privacy Policy applies only to information collected or controlled by APEX Sport Performance Consultants and does not govern information independently collected by third-party websites or services.

Change to This Privacy Policy

APEX Sport Performance Consultants may update or revise this Privacy Policy from time to time to reflect changes in business practices, services, website operations, technology, third-party service providers, or applicable legal requirements.

When changes are made, the revised Privacy Policy will be posted on this website, and the “Last Updated” date will be updated to reflect the date of the most recent revision.

Visitors and clients are encouraged to review this Privacy Policy periodically to remain informed about how personal information is collected, used, maintained, and disclosed.

When appropriate or required by applicable law, APEX Sport Performance Consultants may provide additional notice of material changes or request consent before applying certain changes to personal information.

Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy or the collection use, storage, disclosure, or handling of your personal information, please contact:

APEX Sport Performance Consultants

info@apexspc.com

www.apexspc.com

APEX Sport Performance Consultants will make reasonable efforts to review and respond to privacy-related inquiries and requests in accordance with applicable law.

Please do not submit sensitive medical, mental health, financial, or other confidential information through general email or website contact forms. When appropriate, clients may be directed to a designated secure platform for the exchange of sensitive or client-related information.